We bring your Calling, Big idea or Concept to life

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We are Sun and Moon Effect. A team of designers and thinkers that help wellbeing professionals find their visual identity. Based in London, we build personal and larger scale brands, designing bespoke branding and communications to reach their clientele.

We work collaboratively on your project, bringing the masculine and feminine energies to each brief. The sun for radiance and visibility. The moon for sensitivity and reflection.

It’s by working together with the same goal of building a brand you’re proud of that sets us apart from AI, and other generic branding. Your personality, our passion. Your idea, our intuition. Your drive, our design.

Our Services

For yoga teachers, personal trainers, studio owners, sports nutrition brands, holistic practitioners. If you work in wellbeing and need a visual presence, our packages are for you.

A blue orange with one half revealing the orange wedge inside, set against a blue background.
Brand Identity

  • Logo

  • Typography

  • Colour palette

  • Brand guidelines

Two people, one woman with a laptop and one man with a watch, standing in front of a whiteboard covered in sketches and notes, engaged in a discussion or planning session.
Digital Strategy

  • Launch planning

  • Market research

  • Customer profiling

  • Tone of voice

Two people standing against a plain wall, reading a large, colorful newspaper or brochure, with the person on the left partially obscured by it.
Web design

  • Using branding

  • Purpose built

  • SEO optimisation

  • Tutorials for updates/maintenance

A person's hand holding a smartphone in front of a painted social media notification icon on a wall. The icon is a red speech bubble with a white heart and the number one, resembling a 'like' notification.
Social Support

  • Advice on pillars

  • Identifying audiences

  • Content inspiration

  • Scheduling tools

Open MacBook Air laptop on a green outdoor track, showing a website with the text "Your ideas are in our good hands" and a photo of hands typing on a keyboard.
E-mail marketing

  • Templates

  • Strategy

  • Email guidelines

  • Building your client base

A group of people gathered around a wooden dining table in a modern, well-lit restaurant, engaging in conversation.
In person meetings

  • Presenting final works in person where possible

  • Meeting to visit your space/setup

  • Chatting your ides over coffees

Your idea, our intuition

Whether you’re starting from scratch, ready to scale or already established, we can help you find the brand identity you feel proud of. We’re your one-stop start up support.

Book a call