Logo design 

Structured Precision, Every Step

We combine Naomi’s expertise in visual design and marketing strategy with Charlie’s deep background in wellness and physical coaching to create digital spaces that do far more than look beautiful—they connect. Every site we build is engineered to reflect your unique brand identity, streamline client bookings, showcase your merchandise, and turn casual visitors into a dedicated community.

Uncovering the Essence:

We explore the core vision, values, and target audience of the business. Understand what makes the client's approach to wellbeing unique and the emotion they want their brand to evoke (e.g., grounding, energetic, holistic, serene).

Blurred close-up portrait of a person’s face seen through green foliage in warm golden light

Hand-drawn concepts:

We translate creative ideas into hand-drawn sketches and concept marks, exploring custom typography, symbols, and motifs tailored to the brand.

Pencil and eraser on spiral notebooks filled with handwritten geometric diagrams and notes

Colour & typo palette:

Pair the logo suite with a curated brand colour palette and typography rules to ensure cohesive visual expression across digital platforms, physical print, and merchandise.

Open book page displaying painted color swatches labeled navy, sky blue, teal, royal, midnight, and turquoise.

Brand Guidelines:




Provide a clear, accessible Brand Style Guide outlining logo usage, clear space requirements, colour codes (HEX, RGB, CMYK), and font hierarchy so the brand remains consistent as it grows.

Person holding the colorful book "Designing Brand Identity" by Alina Wheeler
Abstract red and coral interlocking chain-link logo on a pale pink rounded-square background

We work with Squarespace for the best results.

  • “AMAZING, exactly what I wanted. Explains what i am about and the services I provide. Highly recommend"

    -- Train with Charlie Fox

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Joe

  • “Deliverables arrived ahead of schedule, enabling us to accelerate our own client commitments without risk.”

    -- Debbie