Brand identity  

Structured Precision, Every Step

We combine Naomi’s expertise in visual design and marketing strategy with Charlie’s deep background in wellness and physical coaching to create digital spaces that do far more than look beautiful—they connect. Every site we build is engineered to reflect your unique brand identity, streamline client bookings, showcase your merchandise, and turn casual visitors into a dedicated community.

Undercovering you WHY:


Defining the core mission, values, and story behind your wellbeing brand, establishing what sets your approach apart in the industry. We pinpoint your ideal client personas and analyse the market landscape to position your brand authentically and competitively.

Close-up of a booklet titled “The Power of WHY” from 77 Human Needs, beside a wooden box.

Mood Boards & Aesthetic Themes:



We curate mood boards exploring photography styles, colour stories, textures, and typography to align on the artistic direction before designing

Corkboard collage of design sketches, fabric swatches, magazine clippings, typography samples, and pinned notes

Digital & Physical:




Designing branded social media templates, story layouts, banner graphics, and email signature templates for a unified online presence. Your visual identity onto physical assets—from branded apparel, Pilates/yoga grip socks, and tote bags to studio signage, business cards, and print collateral.

Pile of cream canvas tote bags featuring large yellow smiley faces and printed text

Brand Style Guide:







We supply a comprehensive, clear guide outlining logo usage rules, colour codes, font hierarchies, and visual do’s and don’ts. Provide strategic advice on how to launch or rebrand smoothly across digital channels and physical spaces to make a lasting impact.

White mesh bicycle basket filled with colorful items and decorated with Spanish stickers, including “Disfruta” and “Café,” attached to a bike.
Stylized red and coral chain-link logo on a pale pink rounded-square background

We work with Squarespace for the best results.

  • “AMAZING, exactly what I wanted. Explains what i am about and the services I provide. Highly recommend"

    -- Train with Charlie Fox

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Joe

  • “Deliverables arrived ahead of schedule, enabling us to accelerate our own client commitments without risk.”

    -- Debbie