Baking Goods approached us to turn their passion for fresh sourdough and specialty coffee into a fully realized retail experience. Serving as their strategic creative partner, we brought their dream shop to life from start to finish. Our work encompassed full brand identity development, packaging design, environmental signage, and digital touchpoints, resulting in a distinct, welcoming atmosphere that seamlessly connects their craft with their community.

Baking goods

A black and white logo featuring a hand holding a bundle of wheat. The logo is circular with the text "Est 2023" at the top and "Baking Goods" at the bottom.
Interior of a bakery with shelves and display case filled with various breads and pastries. A sign on the wall reads 'Est 2023 Baking Goods,' and there is hand sanitizer on the counter. Large window showing the street outside with parked cars and a person wearing a mask.
A cup of coffee with latte art in the shape of a fern, placed on a teal saucer on a wooden table. A hand is holding a sticker or card that says "BAKING GOODS" and shows an illustration of jars, with text "Your 8th COFFEE is on the HOUSE!"
Four takeout boxes of sandwiches and salads, each containing a salad with cherry tomatoes, onions, and greens, a sandwich with turkey and lettuce, and a croissant with meat. Each box includes a small container of dressing or dip with a logo reading 'Baking Cools' featuring a swan design.
Two bread loaves in white paper sleeves, with a logo that reads 'Est 2023 Baking Goods,' one with a plain white sleeve and the other with a red and white checkered pattern at the bottom.